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For those with sensitive eyes who want to add a lovely touch of color to their lashes.

This mild, water resistant formula was our first mascara developed expressly for sensitive eyes.

Designed to nourish and color lashes naturally
Resistant to smearing and flaking
Formulated with a proprietary blend of seaweed lipids and panthenol to keep the formula moist and condition lashes
Conditioning and protecting to reduce splitting and breaking
Free of lacquers, shellac and petroleum based ingredients
Great for contact lens wearers


  • Designed to make lashes look thicker and longer naturally.
  • Packaged in a squeezable tube with high-quality, jumbo sized hollow fiber brush.
  • Reduces splitting and breaking.
  • Formulated with triple-length Cellulose Fibers to add extra length and thickness.


New dual-sided brush creates longer, fuller looking lashes. Developed with a proprietary blend of Seaweed Lipids and Wheat Protein that thicken, curl and strengthen lashes. Triple-length Cellulose Fibers add extra length and thickness. Formulated with Panthenol to condition lashes. Created to protect lashes in order to reduce splitting and breaking. Free of lacquers, shellac, and petroleum-based ingredients.

Additional information

Mascara Options

Black Ice Longest Lash, Brown/Black Pure Lash, Jet Black PureLash Lengthening